Project: Comprehensive Marketing Plan for Small Businesses
As part of my coursework at AUD, I created a detailed marketing plan tailored to small businesses in the UAE. This included SWOT analysis, market segmentation, and digital advertising strategies.
Project: Case Study: Consumer Behavior in Digital Markets
Collaborated on a group project to study how digital platforms influence purchasing decisions among young consumers in the UAE. Presented findings to peers and professors, receiving recognition for creativity and depth of analysis.